“Since March 2020, the weight problems price within the U.S. has skyrocketed. On common, U.S. adults have gained 29 kilos. What’s even worse is the staggering psychological and emotional toll the pandemic has taken on all of us—however train is without doubt one of the strongest antidotes to our present well being disaster,” mentioned Jeremy Tucker, chief advertising officer of Planet Fitness, in an electronic mail.
“With that mentioned, health will be actually intimidating, particularly for these simply getting began. As a model, Planet Fitness’ mission is to encourage the 80% of Americans who don’t at present belong to a gymnasium to get off the sofa and prioritize their bodily and psychological well being. This new work options an surprising mixture of celeb cameos (that talk to our broad shopper base, from boomers all the way in which to Gen Z), to assist break by and produce the numerous well being advantages of health to life for everybody.”
The industrial, he mentioned, “spotlights Planet Fitness’ inexpensive, judgement-free surroundings and focuses on the lighter, brighter, feel-good feeling you get after an excellent exercise, and that post-workout excessive, in a enjoyable, memorable and light-hearted approach.”
https://adage.com/article/marketing-news-strategy/watch-planet-fitness-first-campaign-publicis-groupe/2390486
