Oura has made a gold-laced Gucci smart ring, and it’s ludicrously expensive

Oura has teamed up with Gucci to provide the Gucci x Oura Ring, a special-edition model of the Oura Ring that is painted black, laced with 18 karat gold, and priced at $950 (about AU$1,300) and £820 within the UK. Oura says the Gucci x Oura Ring is ready to “ship all of Oura’s research-grade know-how, personalised steering, and insights in a new ring design, exquisitely crafted with Gucci’s legendary fashion”. In different phrases, it’s acquired all of the functionalities of the Oura Generation 3 in a shiny new design, together with its seven temperature sensors which measure biometric knowledge 24 hours a day, and its subtle sleep monitoring capabilities. It does not carry any new smart options or performance; that is is just a blinged-up model of the health tracker ring, which is often priced at $299 (in the event you’re within the UK or Australia it’ll price you round £229 or AU$420, plus delivery, to get one). The Gucci x Oura Ring relies on the black Generation 3 smart ring, embellished with 18 karat gold trim and an embossed gold brand of Gucci’s signature interlocking Gs. The last of completion is the addition of $650 to the worth tag.That eyewatering price ticket does no less than embrace Oura membership, which provides you entry to Oura’s full suite of health-monitoring options. All Oura Rings include six months of membership totally free, after which you need to pay $6.99 every month. However, it’s been reported that the membership included with the Gucci X Oura Ring is a lifetime membership; Oura has but to substantiate this, but when that’s the case then in the event you dangle on to your ring for a decade or so then you definitely’re virtually saving cash. The Gucci x Oura Ring is on sale now (opens in new tab). Analysis: vogue and health collide It needed to occur someday. First got here the Fitbit Luxe, which repurposed the concept of a tracker into a slim, pebble design lined with valuable metals and which could possibly be hooked up to a broad number of jewelry-inspired bracelet bands. Now, one of many giants of luxurious vogue, Gucci, has gotten in on the act.The Oura ring was already on the pricier aspect for health trackers, despite the fact that it’s superb. With individuals changing into more and more health-conscious, we’re more likely to see extra well being tech collaborations like this one, particularly if these restricted editions promote like hotcakes. The large query is, what subsequent? Barbour x Garmin possibly – an all-weather smartwatch for the good outside. Or maybe Supreme x Fitbit Sense, by means of which hypebeasts can monitor their coronary heart price as they stand in line ready for the high-end vogue retailer to open.  


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