A Planet Fitness program that allowed teenagers to work out free of charge on the firm’s gyms through the summer time drew 3.3 million members.
The variety of teenagers signing up for the High School Summer Pass was thrice larger than that within the pre-pandemic yr of 2019 — the final time the corporate supplied this system — Planet Fitness CEO Chris Rondeau stated in a Tuesday (Aug. 9) press launch saying the corporate’s second-quarter outcomes.
“Nearly [15%] of all excessive school-aged teenagers within the U.S. are both enrolled in this system or are a paying member at Planet Fitness,” Rondeau stated within the assertion. “We’re proud to be serving to them set up wholesome habits that they’ll construct upon into the longer term.”
The High School Summer Pass began mid-May and can run via the top of August. It’s aimed to assist teenagers get wholesome each bodily and mentally after the unfavourable results of the pandemic, Planet Fitness stated in a May 2 press launch saying the launch of this system.
Overall, amongst all its clients, Planet Fitness reported including 300,000 internet new members through the quarter ended June 30, bringing the whole to 16.5 million.
The firm expects that whilst customers turn into extra cost-conscious, they are going to proceed to prioritize well being and wellness, Rondeau stated within the press launch.
“Our high-quality, reasonably priced health expertise resonates now greater than ever as Americans are looking for worth and feeling the rising prices of on a regular basis gadgets comparable to meals and fuel,” Rondeau stated.
PYMNTS reported in May that inflation has customers reconsidering the price of expenditures comparable to subscriptions.
Read extra: Today in Data: As Inflation Rises, Subscriptions Drop
For instance, on the time, Peloton reported that the tempo of its new subscriber progress had fallen by half.
Across all classes of subscription services, 22% of nonsubscribers cited value as the explanation for not subscribing to a service in March, up from simply 2% who stated the identical in October 2021.
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NEW PYMNTS SURVEY FINDS 3 IN 4 CONSUMERS WITH STRONG DEMAND FOR SUPER APPS
About: The findings in PYMNTS’ new examine, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed the responses from 9,904 customers in Australia, Germany, the U.Okay. and the U.S. and confirmed sturdy demand for a single multifunctional tremendous apps quite than utilizing dozens of people ones.
https://www.pymnts.com/news/retail/2022/planet-fitness-adds-3-3m-teens-via-high-school-summer-enrollment-program/
