Pantone designates ‘Peach Fuzz’ as the 2024 colour of the year – Lifestyle News

Pantone Colour Institute, globally recognized as the foremost authority on colour, has unveiled its chosen hue for the year 2024: Peach Fuzz. This subtle and welcoming shade encapsulates a yearning for human connection and comfort in an intricate and challenging world.

The name of this gentle, muted peach hue suggests the promise of a new beginning, ushering in a year marked by mild optimism and a revitalized emphasis on intimacy amid uncertain times.

The declaration of Peach Fuzz as the Colour of the Year for 2024 also coincides with the 25th anniversary of the Pantone Colour of the Year program.

Description of Peach Fuzz by Pantone Colour Institute

Quoting Leatrice Eiseman, the Executive Director of the Pantone Colour Institute, TIME magazine highlighted that “Peach Fuzz is a fitting colour for the current moment, reflecting the basic human needs and desires many may be experiencing amid challenging times.”

“As we step into 2024, it has become especially apparent that the concept of lifestyle has taken on new significance,” Eiseman told TIME. “We have been navigating a period of turmoil in various aspects of our lives, and as a result, our need for nurturing, empathy, and compassion continues to grow stronger as we envision a more peaceful future.”

“In a world often focused on productivity and external accomplishments, it is essential to recognize the need to cultivate our inner selves and find moments of respite, creativity, and human connection,” Eiseman added.

The designated shade for 2024, officially labeled as Peach Fuzz 13-1023, closely resembles the soft, downy fur on a baby’s cheek or the delicate blush of a sunrise. This versatility allows Peach Fuzz to be applied across a spectrum, from playful fashion accessories to intricate artistic expressions, owing to its subtle variations and unexpected depth.

To showcase the beauty and functionality of this colour, Pantone collaborated with smartphone manufacturer Motorola. The official Pantone site features the new Motorola Razr 40 Ultra foldable phone bathed in the Peach Fuzz colour. Motorola’s official site also displays its Edge 40 Neo phone in the same captivating hue, with the words “Pantone Peach Fuzz” visible on the caseback of both models.

Several other brands have joined forces with Pantone to introduce Peach Fuzz-coloured products, including CARIUMA, which launched a new series of sneakers, and Ultrafabrics, which presented new items in this elegant colour palette.

Looking back at previous years, Pantone selected Viva Magenta 18-1750 as the colour of the year in 2023, described as a crimson tone symbolizing strength, vigour, and optimistic celebration. In the preceding year, Pantone Colour Institute chose Very Peri as the colour of the year.

Recommended For You