Infinity, Beyond Fitness, Ramps Up Franchising Plans

The Miami wellness brand continues to assemble an all-star team as it eyes franchise expansion, adding IFA Foundation chairman Dan Monaghan
Infinity, beyond fitness, a Miami-based wellness brand encompassing training, nutrition and recovery, has added Dan Monaghan as an investor and advisor as it bolsters its franchising expansion endeavors.
Monaghan, who will accelerate Infinity’s next growth phase, comes to the brand with a high level of franchising expertise, serving as chairman of the International Franchising Association’s IFA Foundation and a board member of the IFA itself.
“It’s a privilege to join the Infinity team during such a transformative phase,” Monaghan remarked. “The wellness sector is ripe for innovation, and Infinity’s comprehensive approach to health is exactly what the market needs. I’m eager to apply my franchise knowledge to amplify Infinity’s reach, bringing its groundbreaking wellness model to communities nationwide.”
Diego Guimaraes, CEO and co-founder of Infinity, says onboarding Monaghan is a milestone moment for the wellness brand.
“His proven track record in scaling businesses and his passion for making a positive impact align perfectly with our vision,” Guimaraes said. “As we embark on our franchising journey, Dan’s strategic insight will be invaluable in bringing our holistic wellness philosophy to a wider audience, transforming lives one community at a time.”
Hitting on holistic health trends, Infinity, beyond fitness, offers a comprehensive approach to wellness, with personalized plans including Variable Intensity Interval Training (VIIT), nutrition guidance, recovery solutions and community support.
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The brand’s Cocowalk location in Miami boats an extensive group training schedule and allows members to access the training studio at any time, even when classes aren’t in session. There is also a recovery zone with an infrared Cocoon Pod, HydroMassage Lounge, zero-gravity massage, Hyperice Normatec compression therapy and other Hyperice recovery products. 
Infinity’s Miami flagship studio is just the beginning, as the health and wellness brand looks to scale and attract franchisees looking to support wellness seekers while enjoying a boutique studio revenue model and multiple revenue streams. The initial franchise fee is $50,000, with a total initial investment of $550,570 – $1,284,250. 

Courtney Rehfeldt
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.

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