Pvolve Signs Franchise Deals in Atlanta, San Francisco

The functional fitness brand continues to open franchise locations across the U.S. at an impressive clip
Pvolve, the functional fitness franchise that blends low-impact movement with resistance training, has two new homes, signing agreements in Atlanta and San Francisco.
The brand announced plans to open its first-ever studio in Atlanta at the end of the month, adding to its already impressive list of locations. Pvolve member Amber Jackson is coming aboard to help launch the new studio just a few years removed from starting her journey with the brand as a client.
“My first class at Pvolve was unlike anything I’d ever experienced,” Jackson recalled. “It was a fantastic workout that felt gentle, yet impactful on my body. But what truly resonated with me was the incredible community – a supportive network of women pushing each other to be their best. That’s why I knew I had to bring Pvolve to Atlanta. This city deserves a fitness experience that’s about empowerment and feeling your best.”
“It’s an honor to work alongside Amber on this new location,” added Pvolve president Julie Cartwright. “She is such a champion of our mission of educating people on the idea that your fitness routine doesn’t have to be punishing to be effective. Her business acumen and focus on operational excellence will no doubt make this studio a success.” 
Pvolve also announced a pair of studios coming to the San Francisco Bay Area, tapping local entrepreneur Venetia Vonic. Vonic also started as a Pvolve member before coming aboard as a franchisee at two new locations — one of which is set to debut in Walnut Creek later this fall.
“After suffering from a back injury last year, I was doubtful physical fitness would play the same role in my life it had prior,” Vonic said. “But once I discovered Pvolve and began exploring the library of functional workouts they offer on demand, I began feeling better than I ever did before. So much so that I wanted to begin attending their in-studio classes – only to discover the brand didn’t yet exist in San Francisco. So, I set out to change that, for everyone’s benefit.”
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Pvolve opened its first franchise site just last year in San Diego but already had more than 40 locations sold as of March. Much of that success can be attributed to the brand’s unique functional fitness workouts, which have found particular success with women 40 years or older. A recent study found that Pvolve workouts are more effective for lower body health than 150 minutes per week of moderate cardio and strength training for middle-aged and older women. 
Those advantages attracted Jennifer Aniston, who became involved with the brand as a member before joining as an advisor for marketing, product and programming strategies in 2023. Pvolve recently dropped an equipment and workout collection curated by the renowned actress.


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