LIT Method Announces Franchise Opportunity, A First of Its Kind Hybrid Digital & Physical Experience Designed to Reimagine the Future of Fitness

LOS ANGELES, Jan. 12, 2022 /PRNewswire/ — LIT Method, the wellness and tech firm identified for its progressive, high-intensity, Low Impact Training (LIT™), pronounces the launch of its franchise alternative. Set to reimagine the future of health franchising with a primary of its type hybrid digital and bodily expertise, LIT Method offers a sustainable exercise different constructed on the promise of “no operating, no leaping, no weights.” After turning into a family identify for “constructing our bodies, not breaking them,” the rising franchise model is now projecting explosive progress with a growth purpose of 100 signed models inside 12 months.
With an funding from Marcy Venture Partners (MVP), and an funding from former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez, franchisees could have the distinctive probability to get in on the floor degree of a extremely sought-after model with a profitable franchise alternative.
Michael Abramson, Chief Strategy Officer, is spearheading the model’s enlargement into franchising. With over twenty years of expertise in the health business, Abramson’s profession spans each the entrepreneurial and company landscapes. Most not too long ago, he served as Chief Operating Officer and Chief Revenue Officer for Xponential Fitness Inc. While performing as COO, Abramson served on the IPO steering committee, enjoying a pivotal function in taking Xponential Fitness public. Previously, Abramson served as President of D1 Training, the place he led the franchise mannequin from its founding, to receiving a strategic funding from Princeton Equity Group, to its solidification as one of the most profitable franchised health manufacturers in America.
“I’m definitely no stranger to the health or franchising area, and what we’re doing at LIT has by no means been carried out,” stated Abramson. “No different health model has our hybrid studio and showroom mannequin, and our proprietary Low Impact Strength Machine. This isn’t simply Pilates 2.0 — it’s the solely machine in the world that’s a rower and reformer in a single — the solely piece of tools on the market permitting folks to really do all of it. Its seamless transition from a rower and resistance energy coaching system to a reformer will enable franchisees to meet the rising wants of numerous clientele.” 

LIT’s hybrid mannequin provides a number of income streams in the type of digital coaching, LIT Labs with direct-to-consumer merchandise, and its brick-and-mortar group health program. “This is the future of health. Multifunctional machine. Multiple income streams. Multiple demographics served. The compelling potential of robust unit-level economics paired with celeb backing and a supportive residence workplace workforce makes us very assured that this franchise alternative shall be properly obtained and pursued,” provides Abramson.
LIT Method started as a ardour challenge by husband-and-wife founders Justin and Taylor Norris that has developed over the years, staying true to its steadfast promise to ship outcomes not accidents. While recovering from their very own sequence of accidents, the Norris’ started pairing rowing with resistance bands to create the Low Impact Training (LIT™) Method. What began out as a realization that damaged health ideologies lead to damaged our bodies, has impressed a technique and motion designed as a singular mixture of private coaching, harm prevention, and bodily remedy that’s accessible to all.
The duo opened their first flagship studio in West Hollywood in 2017 and in May 2020, they formally launched the patent pending LIT Strength Machine — the world’s first all-in-one Pilates reformer, water rower, and energy coach. The LIT Strength Machine provides 500+ low-impact workouts together with rowing, barre, energy coaching, bodily remedy, and Pilates.
With the model’s direct-to-consumer product experiencing 400% year-over-year progress, LIT Method has grow to be a nationwide phenomenon — shortly establishing itself as the creator of Low Impact Training and igniting a #boltcult following with a LIT Strength Machine in all 50 states.
“We are the first tech firm to come into the health and franchising area with a product — the place there’s a no cap mannequin,” stated Justin. Taylor goes on to level out what units LIT aside, saying, “A mannequin with solely bodily area restricts franchisees to income inside 4 partitions. We’re prepared to break that fourth wall and create an unprecedented alternative for entrepreneurs.”

LIT Method is wanting to associate with certified and engaged people searching for single and multi-unit alternatives who’re concerned with their neighborhood, have a ardour for health, and are hungry to dive into the world of franchising. LIT Method provides an inexpensive, extremely scalable alternative with robust profit-potential. Franchisees will take pleasure in the advantages of world-class coaching and ongoing assist. Interested people can anticipate a complete funding starting from $200K– $500K, with reductions obtainable for multi-unit signings. As International Franchise Association VetFran members, veteran franchisees who be part of the LIT Method workforce will obtain a 15% low cost off the preliminary franchise price.
For extra data on LIT Method and the franchise alternative, please go to or name (800) 692-6894.
About LIT MethodBy way of its Los Angeles-based health studio, LIT On-Demand platform, and patent pending multifunctional LIT Strength Machine, LIT Method delivers a primary of its type, high-intensity, low influence energy coaching exercise. Created by husband-and-wife duo, Justin and Taylor Norris, LIT is a mix of bodily remedy, harm prevention, and private coaching — and the LIT Strength Machine is an all-in-one water rower, Pilates reformer, and energy coach. Known for delivering on its promise of ‘no operating, no leaping, and no weights,’ the methodology is designed to construct our bodies, not break them. Learn extra about LIT Method and its franchise alternative at and comply with LIT Method on Instagram @litmethod.

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