Netflix will start providing health content material from Nike this week as a part of the streamer’s newest efforts to appeal to subscribers and preserve present members engaged.
Beginning Dec. 30, timed proper as customers could also be kicking off their New Year’s health resolutions, Netflix subscribers could have entry to 90 exercise movies — totaling 30 hours — from Nike Training Club, the health model’s app that gives exercise movies led by Nike trainers. The exercises, most of which require zero or minimal gear, will probably be out there throughout all of Netflix’s subscription plans and will probably be provided in 10 languages.
The first batch of 46 exercise movies launched on Netflix will embody packages masking health fundamentals, vinyasa yoga, high-intensity interval coaching, and energy and core coaching. The second batch of movies will probably be launched later in 2023.
The Nike partnership seems to be Netflix’s newest experiment with content material exterior of movie and TV as the corporate seeks to preserve customers engaged with the service. Looking simply at health rivals, Netflix — with 223 million world paid subscribers — simply eclipses the two.97 million subscriptions final reported by Peloton, led by former Netflix CFO Barry McCarthy. Nike additionally stands to achieve from linking up with Netflix and reaching its consumer base, because the health firm ended its premium membership ($14.99 a month or $119.99 a yr) for Nike Training Club in 2020, opting as a substitute to supply the app’s premium content material free of charge.
Other tech and streaming rivals like Apple have additionally elevated their give attention to health; with Fitness+, Apple gives greater than 3,000 guided exercises with Apple product integrations for $9.99 a month or $79.99 a yr.