Dior names K-pop star Jimin global brand ambassador, Lifestyle News

PARIS – French vogue home Dior on Monday (Jan 16) named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with pictures of the BTS singer in sporty appears to be like with an outside aptitude, designed by Kim Jones.

The transfer comes as European luxurious homes look to faucet into the global reputation of K-pop stars, notably with youthful customers.

The LVMH-owned label has additionally cast hyperlinks with K-pop star Jisoo, of Blackpink, drawing crowds of screaming followers to Paris when she attends the label’s runway exhibits.

ALSO READ: BTS’ Jimin selects Marina Bay Sands as his particular spot in Google street-view collab

Jimin, 27, whose full title is Park Ji-min, is among the seven-member group BTS, which sparked a worldwide Okay-Pop frenzy with catchy, upbeat music and dance strikes following its debut in 2013.

South Koreans have develop into the world’s greatest spenders per capita on private luxurious items, forking out a mean of $325 a yr, in line with analysts at Morgan Stanley.

The bulk of family wealth within the nation, 76 per cent, is held in the actual property market, whereas housing costs elevated significantly previously couple of years, famous the analysts.


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